People come to me when they're trying to find the right words. For more than a decade,
that's what I've helped them do.
And whether yours is
a for-profit company, a non-profit organization, government agency,
or a PR or advertising firm, I can create work that is smart,
feels hand-crafted, and holds up over time.
My clients like me because I move easily among projects. Ads, articles, case studies,
brochures, data sheets, press releases, award applications, newsletters, Web copy, and
direct mail projects are all comfortable territory.
They also like that I can ramp up, dig in, and get going;
that I can work remotely or on site; that I'm comfortable with specific
direction or general guidance; and that I can work by myself, as
a member of a team, even as a supervisor of other writers.
And that I never miss a deadline.
So what.
That's all well and good.
But there are lots of writers out there. Why me?
Because not every writer has a journalist's training, an executive's
business sense, a copywriter's creativity, and a politician's ability to
navigate the ego-driven barnyard of an organization without ruffling the wrong feathers.
Like a good reporter,
I can chat up a customer or a CEO. I have an ear for great stories,
the ones that will pull in a reader. I'm not afraid to ask stupid
questions—or politely probe to get the answers I want.
I also understand the big business picture. I can absorb strategic positioning,
competitive analyses, and audience attitudes and boil it all down into something
that's succinct, informative, and easy to read.
Sometimes downright fun.
As a former copywriter, I work easily with creative professionals, from art directors
and designers to Web developers and production managers. I believe in cool concepts,
crisp writing, plenty of white space, and fewer words if it means greater sales. I also
understand the difference between a great idea and an idea that's affordable.
To get an idea of my
capabilities, just use the links above. To talk about an upcoming
project, don't hesitate to send me an e-mail message or give me
a call.
Carl Guess, President
Paperbark Communications Inc.
206.935.4595 - voice
206.935.4841 - fax
carlg@paperbarkcommunications.com
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