It's true. I can't think about ad copy without thinking about how the ad looks. Is there plenty of white space? Does the typeface have the right personality? Is the photography a knockout? Because if all the elements aren't working, the words don't matter.

In my work with agencies, art directors, designers, and production managers, the process is always collaborative and the goal never changes: to find a fresh concept that meets a client's top-line objectives and bottom-line expectations.

Some of my ads have a few words. Others have more. What makes them work is that they have just the right ones.