Thomson New Product Insert
This magazine insert, seen by tens of thousands of attendees
at the National Association of Broadcasters convention, actually
got its start as a series of data sheets that I wrote and/or edited.
But no one wants to read every technical nuance when they're window
shopping. So in one day, I boiled down the original multi-page
data sheets into one-page summaries. Then I went looking for a
pint of ale at my neighborhood pub. Services: copywriting, editing.
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