Thomson New
Product Insert

This magazine insert, seen by tens of thousands of attendees at the National Association of Broadcasters convention, actually got its start as a series of data sheets that I wrote and/or edited. But no one wants to read every technical nuance when they're window shopping. So in one day, I boiled down the original multi-page data sheets into one-page summaries. Then I went looking for a pint of ale at my neighborhood pub. Services: copywriting, editing.